So, you have just launched your new website and everything is looking good. There is one problem though -- no traffic! If you are selling a product or service, you cannot expect to make any sales without people visiting your website. The two ways people try to obtain links are through paid advertisement and non-paid advertisement. Paid advertisement includes things such as banners on the sides of other websites, paying to be a sponsor at an event, being listed in Google AdWords -- which, by the way, will allow you to be listed on the side of search results pages, etc. However, there are some cons. One of the problems with this is that it can cost your company/website a lot of money before you see any return. On top of the cost, most of these advertisements are not very effective. How many times have you actually clicked on advertisements on a website? I bet it’s not that often.

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